ESG: Critical Step to Business Development and Environmental Sustainability

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ESG: Critical Step to Business Development and Environmental Sustainability


Table of Contents

With the growing environmental health and safety concerns, certain governments have designed policies for individuals, organisations and businesses to follow. The ultimate purpose of these policies is to regulate the functioning, processes and behaviour of these concerned entities so that the environment can be secured. One of these policies is ESG, a set of protocols for businesses to follow.

What does it mean by ESG?

ESG, short for Environmental, Social, and Governance, encompasses a comprehensive set of standards that gauge an organisation’s impact on the environment, society, and governance practices.

It evaluates environmental sustainability, social responsibility, and transparent and responsible corporate governance, including leadership, audits, shareholder rights, and internal controls.

ESG is a holistic business strategy that emphasises the importance of protecting the planet and prioritising the well-being of people, moving beyond mere financial outcomes. Interestingly, companies with higher ESG ratings tend to demonstrate greater financial success than those without such focus.

In brief, ESG is a business-led strategy that protects the planet rather than focusing on generating financial benefits.

Significance of ESG

ESG is of key significance when it comes to business development. Not only do the associated business bodies consider it, but also the consumers value it. Hence, it ultimately affects your business. Let’s look at some stats highlighting how business bodies are affected by ESG.

  • 86% of employees like to work in companies that share their values, highlighting the significance of ESG alignment in attracting and retaining talent.
  • 91% of business leaders believe companies should take action on ESG issues, recognising the importance of incorporating sustainability practices into corporate strategies.
  • 83% of consumers believe companies should actively contribute to shaping ESG best practices, emphasising the growing expectation for businesses to embrace their social and environmental responsibilities.

Furthermore, PWC’s 2021 consumer insights survey reveals that sustainability factors play a role in the purchasing decisions of half of the consumers surveyed. Consumers consider a company’s values and commitment to doing the right thing before making a purchase, with 53% placing importance on these factors.

 ESG buzzword

Key Pillars of ESG

As indicated in its full form, there are 3 pillars of ESG. Let’s look into how they are linked with business operations.


The environmental part of ESG is concerned how businesses minimise their environmental impact. Examples include:

  • Producing eco-friendly products
  • Shifting business operations towards reducing dependence on non-renewable energy sources
  • Minimising their waste
  • Focusing on biodegradable products/ by-products
  • Engaging your whole team in eco-friendly practices.


The social aspect of business encompasses workplace culture and its impact on society at large. It involves fostering positive contributions to the local community or society, promoting equal opportunities, and ensuring better working conditions throughout the supply chain. Some examples of social practices include:

  • Prioritising employee development through training programs and creating a safe and healthy work environment
  • Implementing policies to promote equality and diversity in the workplace.
  • Establishing effective communication channels within the organisation at all levels.
  • Collaborating with local or national charities through fundraising activities or direct support.
  • Ensuring ethical practices throughout the supply chain, like mitigating modern slavery, exploiting labour rights, etc.

Critical Step to Business Development and Environmental Sustainability


The last component of ESG, governance, is linked with the business body’s decision-making processes, reporting and logistics. It encapsulates the ethical practices of the business organisation in dealing with the other partners or stakeholders. Governance comprises of:

  • Providing stakeholders with precise and comprehensive reports on our financial performance, strategy, and day-to-day operations.
  • Actively promoting diversity and inclusion in your team
  • Keeping management accountable for flaws and hindrances in business operations.

Prominent Advantages of Following ESG Policies

As the awareness for eco-friendly measures linked with ESG rises, it affects businesses differently.  Below are some ways in which ESG can be assistive to businesses:

Efficiency and Savings with Significant Cost Reductions:

Implementing an ESG program isn’t just about sustainability; it’s a powerful tool for cost reduction. All small or mid-sized companies have to measure key metrics like energy consumption, water usage, waste management costs, and raw material usage.

By assessing this data, businesses can identify certain areas that need improvement, and ultimately, they implement efficiency measures to get significant cost savings. From reducing energy and water expenses to optimising waste management and transportation, an ESG program enables companies to enhance their bottom line while minimising their environmental impact.

Captivating Customers and Building Loyalty

In today’s conscientious marketplace, having an ESG program sets companies apart and helps them forge strong connections with customers and clients. Corporate organisations that address sustainability parameters and are committed to ESG principles acquire increased brand recognition, loyalty, and customer engagement.  Hence, business firms outcast their competitors by getting a greater market value from their customers.

Critical Step to Business Development and Environmental Sustainability

More Attractive to Lenders and Investors

Attracting investors and lenders is a critical advantage of implementing an ESG program. A robust ESG program signal to the financial community that a company is committed to long-term sustainability and responsible business practices. This enhances its reputation and opens doors to funding opportunities, partnerships, and potential growth.

Supply Chain Prospects

Businesses focusing on fulfilling tend to deal with partners with the same vision. Attracting partners who insist on robust ESG performance as a condition for partnership becomes easier when a company demonstrates its commitment to sustainability.  These considerations carry even more weight for small to mid-sized companies as they navigate the competitive landscape and strive to secure and maintain valuable supply chain partnerships.

Attraction and Retention of Talent

Employees nowadays prefer ethical labour conditions, workplace diversity and inclusion, social responsibility, and environmental preservation. Having an ESG program in place contributes to creating a healthy environment that motivates talented and efficient workers to work in your firm. Hence, following an ESG program allows employees to grow in a safe environment. It boosts their self-growth leading to better results in an ethically driven environment.


With a greater impact on the surrounding environment, following ESG also provides potential advantages to the business organisation. It attracts a significant number of potential customers and attracts other prominent investors to invest in your business. Last but not least, it creates a healthy environment within your business body, motivating workers to work diligently and ultimately getting good fame and revenue for your firm.

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